News

Charity Branding

Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand. Originally published in three parts, it's now been revised, restructured and redesigned into a single volume. Read on to find...

Trustees and diversity

A great article in Third Sector by Sophie Livingstone, Managing Director of Trustees Unlimited 06 November 2019 People are civil society's most important asset, and it is vital that charity boards are open to new ideas and perspectives Sophie Livingstone Up and down the country volunteers from all walks of life...

Employee engagement starts at the top.

As an Interim CEO I have come across boards telling me that their charity managers are not performing. My first thought is; who manages the managers, because without strong leadership you cannot expect effective managers. You get engaged managers and employees when your organisations’ leadership promotes effective communication, a culture of transparency, and policies that support the health...

How to Improve your Social Media Presence

In this technology-driven world where almost everyone owns an internet-enabled device, the percentage of social media users has increased tremendously. It has opened new doors for image building and #network #marketing which most brands are taking advantage of today. The need to create a unique #brand that is thriving in a field teeming with several competitors is enough reason to...

Fundrasing on Facebook

I was asked about how a small charity could improve the success of its' Facebook fundraising and I remembered reading some great tips. 1) Cross-promote via multiple channels Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free). Add a reminder to your...

Before you start the search for the next CEO.

When the time comes to recruit the next CEO for your charity there are some initial considerations. Here are three that need to be addressed before you can write the job description and personal specification. The first is agreement on the strategic objectives. Every new CEO will have ideas of their own as to where they...

Preventing stress build up at work

I was reading an article about stress and it made the very good point that too many people wait until stress has progressed too far before taking action. That unlike other afflictions, like alcohol abuse or cancer, that only affect certain individuals, stress affects all of us -- stress is not an “if”...

Leadership and Communication

Communication, like charity, must begin at home. All communication should flow uninterrupted around a charity, like blood through the body. If the flow is blocked, damage soon occurs. CEOs today must lead through more personal and direct communication to harness both internal and external support and turn their vision into reality. I think it is necessary to radically...